Optimizing your <title> tag in WordPress
The <title> tag can be one of the most important when it comes to search engine optimization. It can easily mean the difference between several page ranks on most search engines.
The key thing to understand is that the keywords appearing earlier in the <title> tag are the ones that carry the most weight. This is why it is important to format your <title> tags as: post title - site name. This formatting can easily be achieved in WordPress by using the following bit of PHP code between the <head> tags:
<title>
<?php wp_title(' '); ?>
<?php if(wp_title(' ', false)) { echo '-'; } ?>
<?php bloginfo('name'); ?>
</title>
By formatting your <title> tags correctly, you should be well on your way to achieving higher search rankings (assuming you have quality content, of course!).
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