Geo Caching For Fun & Profit (a.k.a How to find your arse with a funnel script)
www.syrbot.com – when you visit the site it should say, “Thanks for visiting from ______ . This can be a critical component since you could ideally store the information from this visit in a database, recording exact zip code regions that your are targeting your marketing to.
If you have any intention of selling advertising, this can be good ammunition to show that you know who your audience is – where they’re located and their demographic profile.
To get an idea of how many variables are available about the person browsing your web page – look at this test page for syrbot.com: Test Page.
The first part of the test page is the geo caching element (finding out where you are, the apache var’s profile you as to which os you’re using, resolution and on and on. All critical info when you want to find out who you’re designing your site for. Knowing if your visitors are all using handheld devices would be a critical piece of knowledge – especially if you think you need to have a heavy flash site or graphic rich site. You could make all your customers happy by trimming the site down to streamlined graphics and mostly text arranged in a friendly format for a tiny pocket pc or iphone/palm browser.
It’s an easy argument to stress the importance of keeping up with who you are serving your pages to.
Please leave a comment if you know of any uses for geo caching/etc that would be useful to other people. A stronger point is to have ammunition when assisting a client with assessing their needs. Here is a good link if you want to keep tabs on a good thread for how to get started with geo caching. The link is updated periodically – mostly questions, but some time saving advice if you can read between the lines.
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